Geoff Ramm is the creator and author of Celebrity Service. In a recent article Forbes called this ‘A Game Changer’. He has spoken in 42 countries delivering keynotes to some of the worlds’ leading brands and their teams. At the 2020 Dental Symposium Geoff will reveal the philosophy of Celebrity Service alongside some of his favourite stories and ideas from his second edition book. Find out why Specsavers have introduced Celebrity Service across every store in the UK, why every Finnair flight leaving Helsinki includes this in every briefing and how the NPS score for Tesco Mobile shot up a staggering 1.8 within two weeks.